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Food Truck Illustrations
Project type
Illustrations
Location
New York
Project: Hand-Drawn Illustrations for Carmel, NY Food Truck
Client: Thai-Golden Restaurant & Cafe (New York)
The client sought lively, colorful illustrations with my hand-drawn style for their new food truck, reflecting a joyful, bold, and vibrant aesthetic. They wanted the artwork to convey their love for Thai cuisine while also connecting with the local community in Carmel, New York.
To achieve this, I created custom illustrations showcasing their delicious food and refreshing drinks. These designs were crafted by hand and then turned to vector, allowing them to be scaled up for printing on the truck. The color palette was intentionally bold, featuring water elements and sunset hues that mirror the stunning evening views over the local lake, tying the truck's design to its beautiful surroundings and the feel of the Brand.
